Experience

I own the 0–1 strategy and delivery of our AEO tooling, shaping a new product category with significant revenue potential. I partner closely with product, engineering, data, and GTM leaders to reduce fragmentation, strengthen platform coherence, and ensure marketers can move seamlessly from AI-driven insight to action, all while balancing speed with long-term differentiation.

I also drove the strategy and design of AI-enhanced workflows within composable UI spaces, creating modular, context-aware experiences that integrated seamlessly with the CRM. Along the way, I influenced multi-year roadmap decisions, aligning design system scalability with the maturity of our data pipelines and analytics architecture.

I advised companies on the design and application of AI-powered tooling, helping translate complex models and data systems into usable, high-impact products.

For B2B platforms, I redesigned intent data management tools used by demand generation teams, improving data ingestion, segmentation workflows, and AI signal visualization to make predictive insights clearer and more actionable. At Grabango, I advised on internal ML tooling and customer-facing kiosk experiences for cashierless checkout systems, shaping model feedback loops, real-time anomaly detection workflows, and analytics dashboards that connected machine intelligence to operational decision-making.

Across engagements, my focus was consistent: bringing practical, scalable UX thinking to AI systems so intelligence didn’t just exist—it worked.

My focus was on improving the developer experience for AI/ML engineers, simplifying data pipelines, experimentation setup, and model management. I also created modular UI components to support predictive models and data experiments at scale.

In parallel, I focused on designing ML-powered features across navigation and search, partnering closely with ML engineers and data scientists to define interaction models that balanced transparency, control, and automation. I also contributed to the company’s first AI product, Conversational Intelligence, helping shape how AI showed up in real customer workflows for the first time.