My Work

Reporting Platform Leadership

From 2022 to 2024, I led a multi‑year arc that moved reporting from a disconnected analytics utility toward a contextual, AI‑powered system of insight and strategic planning.

Contribution

Design & Product Leadership

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SageMaker Studio Redesign

In 2022, I redesigned core experiences within AWS SageMaker, a fully managed service for building, training, and deploying ML models at scale.

Contribution

Design Lead

Conversational Intelligence Tool

In 2021, I helped launch our Conversational Intelligence product, bringing call analytics directly into the CRM to unlock coaching insights, competitive trends, and deal-impacting patterns.

Contribution

Full end-to-end 0-1 design process

Global Navigation Redesign

In 2020, I led the company-wide redesign of HubSpot’s global navigation, overhauling product information architecture and the core nav system, while introducing machine learning into search and discovery.

Contribution

Full end-to-end redesign process

BOKS Digital Platform

In 2020, I led the design of the digital experience for Reebok’s BOKS (Build Our Kids’ Success) program, a global initiative helping schools run structured before-school fitness programs for students. The work included the public website and a set of operational portals used by schools and instructors to manage and deliver the program at scale.

Contribution

Full end-to-end redesign process

MATLAB UI Redesign

In 2019, I led the redesign of the MATLAB user interface, improving feature discoverability, simplifying the Ribbon, clarifying global versus contextual controls to reduce friction in frequent workflows, and modernizing the overall experience.

Contribution

Full end-to-end redesign process

Contact Me

arutyunyanh@gmail.com

or find me on LinkedIn